Year Joined: 2006

IQ Board Position:
VP New Media

City: Mexico City
: Mexico
Languages: Spanish, English


Alejandro is a Producer, Director, Screenwriter and Conceptual Artist of virtual/augmented reality. As an economist specialized in finance, he studied Filmmaking at NYFA and Film Production and Executive Production at the Microbudget Film Production Program at UCLA.

Alejandro is the founder of Sulafilms (production company, 2009), Neverlanding Pictures (distribution company, 2014) and SumoVr (2014), production company and pioneer in virtual reality and augmented reality in Latin America. All three are part of the holding company Sula Entertainment.

Among his Mexican awards, Alejandro has three Ariel nominations (Mexican Film Academy), eight Silver Goddess nominations (Mexican Film Press Association) and four Luminus awards (National Chamber of Film Industry) , including Best Director and Best Screenplay.

Alejandro Sugich serves as VP of New Media at IQ and hosted the annual IQ Conference in 2017.


  • El extraño caso del fantasma claustrofóbico (Writer, Director, Producer). To be announced 2021
  • One Inch Punch (Director/Producer/Co-writer). To be announced 2021
  • Guerrero (Producer). To be announced 2021.
  • Los Hermanos Salvador (Showrunner, Director, Writer, Producer). Announced 2021
  • Casi el Paraíso (Producer). Summer 2021
  • Thanksgiving (Director, Producer). Spring 2021

Awards / Honors

Productions have been selected for the film festivals of Morelia, Guadalajara, Mexico City, Ventana Sur Argentina, Blood Window, Cannes Short Corner, St Kitts, Los Angeles, Sochi Russia, San Diego, Portland, Guanajuato (Expression en Corto) and Oaxaca.

It has three Ariel nominations (Mexican Film Academy), eight Silver Goddess nominations (Mexican Film Press Association) and four Luminus awards nominations (National Chamber of Film Industry), including Best Director and Best Screenplay.

Clients / Networks

Netflix, Amazon, Fox, Cinemex, Cinepolis, Samsung, Cotemar, Tequila 1800, Pemex, Lanix, Conacyt, Chubb, Discovery Channel, Arizona State University, and more.

Production Specialties

Film production and distribution
Entertainment (Feature films, documentaries, short films, short content, tv series)
Creative Producing
New Media (Virtual Reality, Augmented Reality, 360º)
Production Services
Tax and film incentives
Private Fund LATAM


Company: Sula Films
Business phone:+52 55 6647 0421
Business address: Av. Mexico 27, Int. 4, Col. Hipodromo, Del. Cuauhtemoc, Mexico City, Mexico, 06100

Company Overview

Sula Films is an audiovisual production company founded in April 2009, focused on producing quality audiovisual content. A pioneer in Mexico with the Red Technology and as independent film producer and distributor; Casi Treinta (Almost Thirty) that received the biggest theatrical release of an independent company in Mexico.

Within it’s first ten years Sula has received Government Funds for the production and distribution of its films and educational initiatives as Horizontes, an itinerant film school launched in partnership with Cultural Jikau AC in 2017.

Sula Films has been invited by PROMexico, a Mexican Government entity to promote the country around the world. Sulafilms was part of the London, Japan and France Missions as leader and representative of Mexico’s creative industry.

And Sula Films is a member of the National Chamber of the Film Industry of Nalip (National Association of Latino Independent Producers) in the United States, whose mission is to discover, promote and inspire the creators of Latin content on various platforms.