Membership: Regular

Country: Scotland
Languages: English


Toby Trueman (he/him) is a filmmaker and businessman based in Edinburgh, Scotland, and runs award winning video agency Heehaw and factual indie Cloud Break Pictures. Toby primarily develops and produces video, film and TV projects for primarily corporate, commercial and entertainment clients and commissioners at home and abroad. Toby’s work also spans business development and strategy, working with the management team to continually evolve and develop the company while seeking out new ways to put interesting and meaningful visual content out into the world. Toby is also an award-winning and published fine art photographer.


Awards / Honors

Clients / Networks

Production Specialties


Company: Heehaw
Business Phone: +44 (0) 131 477 0772
Business Email: [email protected]
Business Address: 1 – 5 Bells Brae, Dean Village

City: Edinburgh, Scotland
Business Zip/Postal Code: EH4 3BJ
Personal Phone: +44 (0) 772 555 8884
Personal Mail Address: [email protected]

Company Overview

Heehaw is a multi award-winning, full-service video production agency working script to screen and cross platform since 2000. Run by Managing Director Toby Trueman, their in-house team of filmmakers specialise in production, motion design and animation, delivering video projects in packages bolstered by in-depth strategy and activation expertise. Heehaw have delivered successful campaigns and video projects for long-term client partners including Red Bull, Hilton Hotels, United Nations, WHO, UNICEF, BBC, Baillie Gifford, Lee Kum Kee and many others.

In addition to creating promo and branded content for their global clients, the team also produces factual content through their Cloud Break label, delivering documentaries for broadcasters including the BBC, TRT World and S4C, receiving a BAFTA Cymru nomination for the latter. A recent push towards the short form and digital face of broadcasting has seen the team become VT suppliers to BBC’s The One Show, as well as winning an investment and business support package from Channel 4’s Emerging Indie Fund. In 2022 the company began producing scripted features, partnering with global TV-movie studio Reel One Entertainment to produce their first Scottish film. Two more features are slated for the first half of 2023. Heehaw debuted on the EVCOM Top 50 list at number 13 in 2022.