Recently joined IQ member Brian Bonilla shares with us his latest project, a Movistar campaign starring Real Madrid goalkeeper Keylor Navas.
The video is part of the Mother’s Day marketing campaign by Movistar Costa Rica. Mother’s Day (which is celebrated on August 15th in Costa Rica) is a really big family and marketing event across the country. The idea was to give Keylor a surprise he could never forget, and the same time, link the commercial with Mother’s Day.
Brian and his team flew to Madrid with his mother, all in complete secrecy from Keylor.
For Brian, this project was a bit of an adventure. “The agency called me on a Thursday to see if it was possible to shoot the next Monday in Madrid. So I did all the investigation and logistics by Friday, we flew on Saturday, arrived to Madrid Sunday, and shot on Monday,” explains Brian. “This would not have been possible without the great help and advice from IQ, who kindly put me in touch with several IQ members in Spain, like Ana Laura who recommended a local contact that helped me out tremendously in Madrid”
The commercial was aired just this week, and has already become a trending topic on social media in Costa Rica.